How to submit a demo to a record label

How to submit a demo to a Record label

Once you learn how to make good music, sooner or later you might want to start releasing it on the label. We’ve prepared a guide for you on how to submit your demos to a label, and all dos and don’ts on your road to a successful record deal.

So, what should you know before sending your tracks to a label?


Mastered tracks


It doesn’t have to be the final version of the track, but it must be professionally mixed and mastered to send to the label. Your song should stand out from the rest ones, so it shouldn’t sound too quiet or too loud. Sure, it’s a demo, but it should sound professional.

If you feel that your music writing skills are not good enough to please the labels you’ve got your eye on, you can consider the option of buying a track from ghost producers.

At the end of the day, the result will be the same, you will get a professionally made track under your name with all the commercial rights to it. And you won’t have to worry about quality because everything will be mixed and mastered at a high level. This way you will increase your chances of signing with a label. If this option works for you, go to Our Store, choose the track you like, and move on to the next step of sending the track to the label.


Photos and bio


Take good pictures of yourself. Professional conceptual photos will help you to make a good impression.

Write a short bio with basic info about you as an artist. Avoid writing about unnecessary things, that are not related to your artistic path. Tell more about your creativity and about yourself as a musician. The text should be easy to read. If you are not good with words, ask someone who’s a skilled writer to help you write an impressive bio for you.


Go through a list of labels


The next step is to make a list of potential labels. Write it down, and leave a comment next to each label with a reason why you’re a good match. You don’t have to send your track to all the labels you know, it will be a waste of time. Choosing a label, you should ask yourself why do you think it’s a great idea to send your track to them. Do they have artists like you? Do they have hot releases that you like?

So, just to sum things up, don’t make a huge list, pick a few labels that suit your style, and meet your requirements. Otherwise, you risk wasting a lot of your precious time.


Write an email and send your demo


Here are some tips on how to write an email to a label correctly.

Before sending your track to the label you want, make research and read their demo submission policy. Do not attach your track to the email. Better create a private playlist on SoundCloud, upload your music, and add the link to your email. If you’re wondering, how many songs should be on the demo, pick the best 3-4 tracks, that will be enough.

Introduce yourself in your email, write a short bio you’ve prepared beforehand, and add some photos. Describe why you will be a great fit to this label, add a link to your demo and ask for feedback. If you have a music video, don’t hesitate to add it too.

When all is done, re-read your letter, checking if all the links are correct and working. Now you can send a letter.

Wait for 7-10 days, and if there is no answer, send a second short letter as a reminder, writing something like “I sent you a letter earlier, and I hope you had time to read it and listen to my demo”.

It will be okay to send one or two follow-up letters, but don’t be too pushy. You have to remember that labels get a lot of emails with demos, and it takes time to listen to them. If your email was left unanswered, it means that your demo isn’t a good fit to the label.


How to deal with rejection 


The truth is, most of the submitted tracks get rejected. Getting rejected is a common thing; it’s just business. Labels are mostly focused on artists who are already working with them, so discovering new talents isn’t their main goal. If the label rejects you, thank them for their time, and ask for feedback on your tracks. There’s no guarantee that they will answer you, but it’s worth trying. Moreover, if you have a good record in the future that may be suitable for this label, there’s a chance they remember you, so don’t give up!


Dos and Don’ts when submitting a demo to a label


Here are some tips that will help you avoid mistakes when submitting a demo to labels:

  • Don’t send letters to all the label’s contacts
  • Follow the record label demo submission policy
  • Write short, personalized emails
  • Don’t attach your demo to the email; send links instead. Otherwise, your letter may end up in spam.
  • Send a follow-up letter no earlier than in 7-10 days
  • Don’t send more than two follow-up emails
  • Build relationships with everyone who’s interested in your music and keep them updated about new releases


If you’re submitting a demo to a label for the first time, you may get upset a lot or feel like giving up. Waiting for the response for weeks, getting rejected and other negative aspects can make you lose your motivation.

But if at first you don’t succeed, try again. Successful people don’t make excuses. They continue to try until they reach their goal. Sure, it can be exhausting, but it’s worth it. You have to keep working! Many artists fail just because they give up too soon.

So, be patient, keep trying, and improve. You will definitely see the results if you continue working hard. Good luck!

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