How to write a biography for a DJ
A well-written DJ bio can be great for promoting, getting gigs, and marketing. In this article, we’ll look through a few steps and hacks on how you can write an effective DJ bio to get the most out of your job.
It is important to know how to write a proper bio as it is both one of the most essential and the most overlooked parts of your marketing strategy. On the one hand, a well-written DJ bio can turn out to be a first step on the successful career ladder – as you can send it to promoters and agents. On the other hand, a poorly written bio can also do harm to your reputation.
The most crucial aspect of any DJ biography is that it should be considered as a marketing tool. After all, you are a product and a service at the same time, so it’s important to sell yourself. Let’s walk through the steps to writing a high-quality DJ biography.
Collect necessary information
The first step in writing a DJ biography is to gather the information you want to share. Before writing anything, consider the following questions:
- Where are you from? Does this have anything to do with the DJ you want to be?
- How did you get started DJing? Or what encouraged you to become a DJ?
- What are your goals as a DJ?
- Who influenced you? Where do you get your inspiration from?
- What concerts or any projects have you taken part in?
- What projects are you currently involved in? Are you a club resident?
- What projects are you planning in the future?
Take notes when you ask yourself about these things. Even if you are an amateur with little experience, you can still write an initial bio.
Prepare a draft
With your information collected, it’s time to organize it in a first draft. This shouldn’t be a chronological list of your DJing career, but rather a marketing-leaning story about you. Use the following basic structure to write your first draft:
- Who you are and what you are as a DJ
- Where you started and what you achieved
- Your goals
- Where you are now and where you lean forward
I know it is difficult to talk about yourself, but this is one of life’s challenges. Moreover, when you overcome it, it will be easier for you to promote yourself not only in the field of DJing, but even when you need to look for work or opportunities not related to DJing.
While writing, keep in mind the tone you want to convey and the kind of “person” you want to be regarded as. If you speak in the first person (“I did this and I did that”), your bio will become more friendly and personable. However, this may not sound “professional”. The third person (“He did it”) is the best tone for most biographies if you are really serious about your career.
Try not to appear selfish, negative, or narcissistic. Also, try not to emphasize and point out things that are not really relevant to your DJing career. For example, it’s pretty good that you were born in a small village and mined coal until you were sixteen, but does that have something to do with you as a DJ?
How long should your biography be? Most promoters or even journalists won’t have enough time and patience to read a very long biography. Use no more than four or five paragraphs, but at least one page.
When you finish your first draft, read it a few times, then correct or change something as you like it and move on to the next step.
Make multiple versions of your biography
When you have finished and improved your final bio, you will need to make several versions of it. The main reason is that your bio should be user-friendly. Let’s say you’ve made a strong four-paragraph bio that you will definitely post on your website and in your press kit. Then you have to shorten it up to a one-paragraph version to underline the key points. Such a version can be used by journalists and promoters, or perhaps it will be perfectly suitable for social media networks.
Some more tips
Keep things simple
Promoters don’t have time to read a bunch of information. They want to make sure that you know your job and could be interesting for them. Focus on music, don’t write a detailed story of your life. Stick to just a few facts about what you do, your musical style, hobbies, and skills. Then let your web-hosted mixes do the rest.
Avoid long paragraphs
When people read digital content online, they do it in a different way than they read on paper. Weird, but true.
Use short paragraphs and bullet points where necessary that highlight the key facts of your DJ career and your unique strengths. Stay laconic and stick to the point.
Avoid overused clichés
The world of DJs is full of clichés, and biography is not an exception. Common DJ clichés include things like “I grew up listening to my parents’ music collection” or “trained musician with a classical education degree.”
Update your DJ biography regularly
If there are any dates in your biography, review it regularly so that it does not turn out that it says “2 years ago I had a performance…”, but in fact 5 years have passed. Add new facts. In general, keep your biography up to date.
If there are grammatical mistakes in your biography, it means that you are not serious and not professional due to the matter and do not pay attention to details.
Before posting a DJ biography, ask a few people to read it. Look for mistakes and correct them.
End your bio with a call to action
A DJ bio should be seen as a sales or marketing tool. The best sales letters and advertisements end with a call to action like “buy it now” or “click here to book” – so why should a DJ bio need to be any different?
End your bio with a clear call to action that is backed up by the benefits of working with you as a DJ mentioned throughout the rest of your bio.
Calls to action can include things like “call now for available dates check,” or “click here to listen to my latest DJ mix,” or even just your website address or contact details. If you want to get a gig, be sure to include a call to contact you at the end of your biography.
A bio is a highly important tool in DJ marketing. Take it seriously if you want it not only to be read, but to encourage your client to contact you and offer cooperation.